Leadership

Scott E. Goedeke

President

Scott has more than 25 years of operating and leadership experience at both large and specialty pharmaceutical companies. He draws on his experience as a commercial executive to lead our team in integrating strategic and therapeutic insights into Viscadia’s forecast models, and collaborates closely with our clients to provide objective thought leadership for this vital business process.

Experience

Prior to joining Viscadia, Scott served in a variety of commercial roles at:

  • Ther-Rx Corporation (now AMAG)
  • Abbott Laboratories (now AbbVie)

Scott’s experience covers the complete commercial lifecycle, from pre-launch market analysis and strategic planning through launch execution to mature brand management. Commercial team leader for:

  • Evaluation of Business Development & Licensing opportunities; dozens of companies evaluated, five companies acquired
  • Launch of six new brands, including specialty injectable Orphan drug
  • Management of broad product portfolio covering three therapeutic franchises and 28 distinct brands

Areas of Expertise

  • Strategic Planning & Business Analysis
  • Business Development & Licensing
  • New Product Planning
  • Lifecycle Management
  • Sales & Marketing Leadership
  • Retail & Specialty Distribution
  • Marketing & Branding
  • Commercial Compliance

Education

  • BS in Management
    University of Missouri, Columbia