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Viscadia at PMSA

Upcoming PMSA Event

September 19-21, 2023

Connect with us in Spain – Schedule Your Meeting with the Viscadia Team! We're thrilled to announce our participation in this upcoming event. Take this opportunity to book a slot and meet with the Viscadia team in person during the 2023 PMSA Conference. Let's discuss insights, explore synergies, and build connections that matter. We're looking forward to seeing you at the event!

Know about our past PMSA Events

Key Takeaways
  • Transformative Impact relies on data:
    Shaping the future of healthcare requires substantial amount of data, analytics, digital technology, and AI.
  • Role of AI in Marketing:
    AI/ML techniques are increasingly being adopted in the life sciences industry for customer engagement and gaining competitive advantage like multi- channel, omnichannel, and Next Best Action (NBA). Companies are training AI/ML models on data available through primary market research.
  • Large Language Models & Chat GPT:
    The potential of Large Language Models and generative AI is driving increased adoption in the life sciences industry. However, the pharma industry requires more than just ChatGPT for commercial success due to the need for a dedicated platform specific to the life sciences industry with reliance on dynamic & accurate data and insights from generative AI platforms.
  • Federated Learning:
    There is a growing interest in using AI/ML models to identify patients with rare diseases using Electronics Health Records (EHR) data. Federated Learning paradigms have recently gained attention as they allow different medical institutions/clients to train models collaboratively without any data leakage.

Viscadia at the Event