Viscadia is inviting applications for a Digital Marketing Manager to join our growing team in the Gurgaon office. The ideal candidate will have a proven track record of managing and executing successful social media marketing campaigns and growing a company’s digital footprint. You will be actively engaged in elevating the firm’s brand presence and growing web traffic through collaborations with the CEO and cross-functional teams
Digital Marketing Manager
Gurgaon, India
Roles & Responsibilities
- Plan and execute social media strategies that drive engagement and lead generation
- Drive the vendor partner, coordinate with the internal and external team and manage social media content
- Conduct social media audits with detailed reports comprising of insights on campaign performance as well as future recommendations
- Creating and assisting with the creation of interesting content for blogs, infographics, static creatives, videos, and webinars
- Engaging with the target audience on social media channels through CRM best practices
- Accountable for the strategy, plan and execution of outbound email campaigns
- Manage the SEO initiatives – strategizing, planning, and execution – to increase visibility for the firm through SEO best practices
- Collaborate with external vendor partner to monitor technical SEO issues and fix them
- Help with identifying and implementing internal cross-linking opportunities as well as external backlinking opportunities & missing links
- Review and analyse analytics and site traffic to gauge impact of changes while also benchmarking performance against industry standards
- Coordinating with external vendor partner for website maintenance including regular updates based on internal and external events, content upgrade/addition, and industry analyses to recommend appropriate enhancements
Qualifications
- Bachelor’s degree in marketing, Communications, or a related field
- A minimum of 5 years’ experience in a digital marketing with 1+ year in leadership position
- Proficiency in MS Office and latest design tools & technologies
- In-depth knowledge of various social media platforms, best practices, and website analytics. Strong understanding of LinkedIn and experience managing a LinkedIn account
- Experience using web analytics and keyword research tools
- Excellent communication and interpersonal skills
- Strong organizational and project management skills
- Highly creative and self-motivated
- Ability to work in a fast-paced environment
Contact Information
If you think you are the right person for this job please send us your name, contact information and a copy of your résumé.